Bringing More Traffic To Your Pinterest’s most powerful feature

Is its potential for traffic generation.

Nearly all the images on Pinterest link to the original source of the image. With two clicks of the mouse, it takes viewers from a sea of pictures to your website to read your content and buy your products. 

It isn’t surprising that the number of traffic referrals from Pinterest to websites continues to grow. It is what Pinterest I mean to do. Unlike networks such as Facebook and Twitter that should connect people with other people, they design Pinterest to connect people with the things they are interested in online.

Pinterest If your business is interested in bringing more traffic to your website,
getting discovery through Google Searches;

Increasing the longevity of your content
Making sales 

Increasing the reach of your products or service

Even though Pinterest isn’t as social as it makes Facebook connections on Pinterest for buyers and sellers, friendships or even business collaborations.

Pinterest Strategies

I have made several friends through Pinterest and it is one way that Vincent and I began our partnership. 
Vincent and I recently went through each one of these ways that Pinterest is great for business during a Google Hangout. You can watch it in the video below. 

Pinterest is growing its presence globally.

We now translate it into over 20 languages and they are continuing to add more. They’re even hiring for positions around the world. This expansion means that your content, products, and services can reach a global audience through Pinterest. 

Pinterest continues to grow in popularity, not just in North America but globally.

The last number reported in the summer of 2013 was 70 million people are using Pinterest worldwide. That number is probably significantly larger today. 

Pinterest is a place to show them products and ways to use them.

The images then take them to the site where the products can be purchased they’re more likely to buy. They were already in there in the let’s see what’s cool that I like and want mindset.

VentureBeat reported that for beauty retailer Sephora “Pinterest followers spend a 15X more than our Facebook fans.” Which makes sense, right? Facebook is a great place to interact with your customers because that’s why people use Facebook, social interaction.

Making sales 

As mentioned before, Pinterest is designed to connect people with the things they are interested in. People are often interested in things to buy, right? Put Pinterest and online shopping together and you have a match made in heaven. 

This isn’t an isolated case, I have seen this happen with several other Pinterest boards as including one of my own. 
Improve Google ranking with Pinterest 

Increasing the longevity of your content 

You might think a lot of time, energy and expense had to be put into getting the results that the Santa Cruz Construction Guild has with this Pinterest board, not the case. As of today, March 21, 2014, this board has 127 followers and only 108 pins.

The last time we added a pin to this board was 35 weeks ago. For the past 8 months, I have been keeping an eye on this board on Google and it always ranks very well on the results page.

The Santa Cruz Construction Guild,
a network of contractors a builder in Santa Cruz, California has a Pinterest account with a board titled Santa Cruz Remodeling. When a Google search is done for “Santa Cruz Remodeling” this Pinterest board is the first listing on the results page just underneath the paid Google ads. 

Traffic increase from Pinterest Oh So interesting 

Getting discovered through Google searches 
Though growing an online following on platforms such as Pinterest,

Facebook or Twitter can benefit your business it isn’t all that matters. Search engine ranking is still vitally important to businesses with an online presence. But, it can be very challenging to rank well in search results on search engines such as Google. Pinterest can help.